Finding new ways, more clever ways to interrupt people doesn't work.

Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.

All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

Your success is no longer about your ability to do what you are told, and do it well.

Playing safe is very risky.

Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.