To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
Seth GodinI think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
Seth GodinMarketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
Seth Godin