Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.

I made a decision to write for my readers, not to try to find more readers for my writing.

The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Dreamers don't have special genes. They find circumstances that amplify their dreams.

Whining isn't a scalable solution.