Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

When the legacy you leave behind lasts for hours, days or a lifetime, you matter.

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

One way to work the system is to work the system. The other way is to refuse to work it.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.