Be genuine. Be remarkable. Be worth connecting with.

Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.

Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Many people believe that great designers get great clients. It's the other way around.

My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.

If you can’t state your position in eight words, you don’t have a position.