A big part of doing your work is defending your time and your attention so you can do your work.

We notice what we choose to notice.

Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.

Go ahead, do something impossible.

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.