What people want is the extra, the emotional bonus they get when they buy something they love.
Seth GodinWhen exactly were we brainwashed into believing that the best way to earn a living is to have a job?
Seth GodinWe're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?
Seth Godin