It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
As soon as you are willing to say 'it's not for you', you're freed up to make art.
The challenge with being an initiator of projects is that you are never, ever done.
If it scares you, it might be a good thing to try.
Change isn't made by asking permission. Change is made by asking forgiveness, later.