Learning is not done to you, it is something you choose to do.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
'Good enough' stopped being good enough a long time ago. so why not be great?
Connect, create meaning, make a difference, matter, be missed.
The problem with the race to the bottom is that you might win
Remarkable work often comes from making choices when everyone else feels as though there is no choice.