The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.

But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.

No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.

believe that giving up is the same thing as being realistic.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.