The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.

The job is not the work.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Ideas don't get smaller when they're shared, they get bigger.