People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
Seth GodinThe sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
Seth GodinI learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
Seth Godin