The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

Marketing begins before the product is launched.

What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

Catering to the passionate is exactly what you should do.