Surprise and delight and connection are remarkable.

It takes three years to be an overnight success, sometimes more.

A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!