Surprise and delight and connection are remarkable.

'Good enough' stopped being good enough a long time ago. so why not be great?

I define anxiety as experiencing failure in advance.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Think big. Start small.

I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.