The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.
Seth GodinThere's no correlation between how good your idea is and how likely your organization will be to embrace it.
Seth GodinDon't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
Seth GodinThe secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Seth GodinIf your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin