You can't win by being more average than average.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

You can be right or you can have empathy. You can't do both.

If you have no wish, how can it possibly come true?

The future isn't so much about absorbing or tolerating change, it's about making change.