Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.

We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.

If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

A book is a souvenir of an idea.

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.