Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

You get to keep making art as long as you are willing to make the choices that let you make your art.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

If I fail more than you do, I win.

I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.