Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

If you don't get it built, the work doesn't matter.

If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

People are not afraid of failure, they're afraid of blame.

If you're different somehow and have made yourself unique, people will find you and pay you more.

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.