Remember the Bob Dylan rule: it's not just a record, it's a movement.
Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
If you can raise money, you're never going to have trouble getting a job.
By the time there is a case study about your industry, you are already too late.
When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.
Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.