Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.
Seth GodinSelling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Seth GodinThere's nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
Seth GodinYou dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth Godin