People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

The question is not Will you succeed? but rather, Will you matter?

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.