What people are afraid of isn't failure. It's blame. Criticism.
Don't wait to be picked. Pick yourself.
If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
Competent people are the most resistant to change
If you can't sell to 1 in 1000, why market to a million?
The market and the consumer and idea trump the system.