What people are afraid of isn't failure. It's blame. Criticism.

As you've probably discovered, great work makes us uncomfortable.

The goal has never been to always succeed. The goal is to be allowed to keep initiating.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

If you hear my idea and dont believe it , thats not your fault its mine.