What people are afraid of isn't failure. It's blame. Criticism.

That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

People are not afraid of failure, they're afraid of blame.

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.