What people are afraid of isn't failure. It's blame. Criticism.

Marketing begins before the product is launched.

Be personal. Be relevant. Be specific.

The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact . . . those people have goals.

Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends