If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.

Are you copying others? People won't pay extra for that. You won't be followed for that.

The problem with the race to the bottom is that you might win

I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.

The rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.

Competition and the market are like water, they go where they want