Making promises and keeping them is a great way to build a brand.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.

Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

The reason social media is so difficult for most organizations: It’s a process, not an event.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

What I mean by art is the human act of doing something that connects us to someone else