I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.

The only way to consistently grow in B2B is to be better than very good.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

Your best customers are worth far more than your average customers.

It's possible that your next frontier isn't to get more efficient, it's to get more brave.

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.