I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.

People rarely buy what they need. They buy what they want.

Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

You gain converts by winning at something the existing provider didn't think was so important.

Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.