Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

What I mean by art is the human act of doing something that connects us to someone else

If it scares you, it might be a good thing to try.

The only path to amazing runs directly through not-yet-amazing

We don't become mediocre all at once, and we rarely do it on purpose.

Successful people are successful for one simple reason: they think about failure differently.

Own your dreams. There is no better way to make them happen.