Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.

The opposite of coherent is interesting.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.

Good advice is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better. Seek it out and embrace the true friends that care enough to risk sharing it. I'm not sure what takes more guts-giving it or getting it.

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -