Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

The goal is to be on the hook, not to let someone else do the scary parts.

Remarkable visions and genuine insights are always met with resistance.

It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.

Following instructions is overrated.

Permission marketing is marketing without interruptions.