Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

More time [to decide] without more information just creates anxiety, not insight.

The only purpose of customer service is to change feelings.

Teaching young people to sell is a priceless gift.

The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.

When you are trusted because you care, it's quite likely the revenue will take care of itself

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.