The only way to consistently grow in B2B is to be better than very good.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

The reason social media is so difficult for most organizations: It’s a process, not an event.

No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things

If you're different somehow and have made yourself unique, people will find you and pay you more.

A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.