If you don't get it built, the work doesn't matter.

Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.

Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.

Marketing is a contest for people's attention.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

If it's worth doing, it's worth doing well.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.