When you can swim, who cares how deep the water is?

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.

Art changes posture and posture changes innocent bystanders.

Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

Playing the game is a form of winning the game. In those competitions, we win by being resilient.