Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth GodinThe key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
Seth GodinIdeas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!
Seth GodinOr, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
Seth Godin