When you can swim, who cares how deep the water is?

The problem with the race to the bottom is that you might win

Deadlines have a lousy name. Call them live-lines instead. That´t what they are.

I think that any time reality doesn't match your expectations, it means that marketing was involved.

The people who are the best in the world specialize at getting really good at the questions they don't know.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

The only way to consistently grow in B2B is to be better than very good.