Connect, create meaning, make a difference, matter, be missed.

Why waste a sentence saying nothing?

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

When in doubt, tell yourself the truth.

If you wait until there is another case study in your industry, you will be too late!

Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.

Effort is its own reward if you allow it to be.