It's easy to pretend expertise when there's no data to contradict you.

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

The first step toward becoming extraordinary is, of course, to stop being ordinary.

Saying no to loud people gives you the resources to say yes to important opportunities.

The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.

If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.