If failure is not an option, then neither is success.
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
The reason social media is so difficult for most organizations: Itโs a process, not an event.
Not only are bloggers suckers for the remarkable, so are the people who read blogs.
When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.