You don't launch a popular blog, you build one.
The organizations of the future are filled with smart, fast, flexible people on a mission
Risking the appearance of weakness takes strength. And the market knows it.
The combination of passion and art is what makes someone a linchpin.
In nearly every case, trying to lead everyone results in leading no one in particular.
The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.