The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Seth GodinA symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
Seth GodinIf you are wiling to do something that might not work, you are closer to being an artist.
Seth Godin