Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth GodinAn organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
Seth GodinAny customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
Seth GodinChoices lead to habits. Habits become talents. Talents are labeled gifts. Youโre not born this way, you get this way.
Seth GodinYou have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth Godin