You don't need a new plan for next year. You need a commitment.
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
If the game is designed for you to lose, don't play that game. Play a different one.
Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
All artists are entrepreneurs. All entrepreneurs are artists.
When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.