The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Good marketers measure.
Leadership is the art of giving people a platform for spreading ideas that work.
Effort is its own reward if you allow it to be.
Too often, the person who wrecks our work is us.
If it's worth listening to, it's worth questioning until you understand it.