The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact . . . those people have goals.

Marketing begins before the product is launched.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.