Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Seth GodinIf you demand that everything that happens be something you are adequately prepared for, I wonder if youโve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
Seth GodinDecide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
Seth Godin