Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Seth GodinIt will take you less time and effort to do a thing the difficult way than it will to buy, try and discard all the shortcuts.
Seth GodinThe desire that we have to do something thatโs never been done before means that the people who are around you generally will not encourage you to do itโฆif they were encouraging you to do it, then other people would be doing it already and it wouldnโt be unique.
Seth Godin