The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.

Products that are remarkable get talked about.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

I was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind our backs, was on high alert for this sort of criticism and would do anything it could to stop me from writing again. I haven't sought out and read a review or a tweet since.

It takes confidence and guts to intentionally create tension.

When your art fails, make better art.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.