No niche is too small if it's yours.

... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.

If you're remarkable it's likely that some people won't like you.

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

If there's time for an emergency, why isn't there time for brilliance, generosity or learning?

If you can’t state your position in eight words, you don’t have a position.

The innovator creates a business where they are making money, even when they sleep.