The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
Seth GodinIf you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
Seth GodinAny customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
Seth Godin