I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

We are too focused on avoiding criticism and not enough on making a difference.

If you want to get in shape, go to the #‎ gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.