If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
Seth GodinThe people who are the best in the world specialize at getting really good at the questions they don't know.
Seth GodinGo for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Seth Godin