Most people are searching for a path to success that is both easy and certain. Most paths are neither.
Seth GodinDesire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.
Seth GodinI look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
Seth Godin