In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
When you can swim, who cares how deep the water is?
Marketing is a contest for people's attention.
You don't win an Olympic gold medal with a few weeks of intensive training.
Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
Real content marketing isn’t repurposed advertising, it is making something worth talking about.