The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Kings fear change. Leaders crave it.
If you can't make money from attention, you should do something else for a living.
People watch what you do more than listen to what you say.
If you measure it, it will improve.
Many Things That Are True Are True Because You Believe Them.