Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
Seth GodinIf you work in an urgent-only culture, the only solution is to make the right things urgent.
Seth GodinEveryone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth Godin