If you want customers to hear about you, make something worth talking about.
Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
Popular is not the same important, or often, not the same as good.
Either you defend the status quo, or you invent the future.
If it's worth doing, it's worth doing well.
The best favors are worth doing for the doing, not because we'll ever get paid back appropriately.