The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

Popular is not the same important, or often, not the same as good.

You can't have good ideas unless you're willing to generate a lot of bad ones.

Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.

People that take responsibility are often given responsibility!