Learning is not watching a video, learning is taking action and seeing what happens.
The market ... demands a signal from you that you're serious, powerful, accepted, and safe.
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Kings fear change. Leaders crave it.
Not adding value is the same as taking it away.
Your success is no longer about your ability to do what you are told, and do it well.