We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.

When we think about what might go wrong, we're more likely to design something that goes right.

A book is a souvenir of an idea.

I think "creativity" is better described as failing repeatedly until you get something right.

If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

Winners quit all the time. They just quit the right stuff at the right time.

That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.