Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
Seth GodinWhen exactly were we brainwashed into believing that the best way to earn a living is to have a job?
Seth GodinBut if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
Seth Godin