A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Competition and the market are like water, they go where they want
Marketing begins before the product is launched.
If I fail more than you do, I win.
Think big. Start small.
No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.