Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.

Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

'Good enough' stopped being good enough a long time ago. so why not be great?

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.