Don’t do it because it’s your job, do it because you can.

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

If you can’t state your position in eight words, you don’t have a position.

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over

The reason they want you to fit in... is that once you do, then they can ignore you.

What you do for a living is not be creative, what you do for a living is ship.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.