Don’t do it because it’s your job, do it because you can.

Saying no to loud people gives you the resources to say yes to important opportunities.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.