Most people are searching for a path to success that is both easy and certain. Most paths are neither.
Seth GodinThe problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
Seth Godin... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
Seth Godin