Your best customers are worth far more than your average customers.

As you've probably discovered, great work makes us uncomfortable.

Marketing management is now tribal leadership.

The reason social media is so difficult for most organizations: It’s a process, not an event.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

The application process changes the list of who applies. Your applicants reflect your methods.

Marketing begins before the product is launched.