The job is not your work; what you do with your heart and soul is the work.
We do not need to teach students to embrace the status quo.
Successful people fail often, and, worth noting, learn more from that failure than everyone else.
The resistance is not something to be avoided, it's something to seek out.
Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.