Your best customers are worth far more than your average customers.
The big win is when you refuse to settle for average or mediocre.
I wonder if real art comes when you build the thing that they don't have a prize for yet.
Competence is no longer a scarce commodity.
Make enough mole hills, and eventually you will build a mountain.
Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.