You don't have to settle. It's a choice you get to make every day.

The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

The resistance is not something to be avoided, it's something to seek out.

The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.

When you can swim, who cares how deep the water is?