You don't have to settle. It's a choice you get to make every day.

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

When your art fails, make better art.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

If you don't get it built, the work doesn't matter.

Big ideas are little ideas that no-one killed too soon.