The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
Seth GodinWe don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
Seth GodinMost of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
Seth Godin