Don't wait to be picked. Pick yourself.
The goal is to be on the hook, not to let someone else do the scary parts.
Becoming a superstar takes about 10,000 hours of hard work.
Deadlines have a lousy name. Call them live-lines instead. That´t what they are.
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Mass marketing means appealing to the masses which means appealing to the average.