The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
Seth GodinFundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
Seth Godin