If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.

Care. Care more than you need to, more often than expected, more completely than the other guy.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

I'll confess that I don't watch the Olympics, but you'd have to be living under a rock to be unaware of the corruption and the expense. An amorphous organization with no transparency, unclear lines of responsibility, huge amounts of politics and a great deal of unearned power.

Ideas that spread win.