I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.
You cannot buy your way to share of voice today; you cannot buy attention anymore.
You don't have to settle. It's a choice you get to make every day.
Gifts are not favors. If you expect something in return, it's not a gift.
Incrementalism ceases to be a good strategy when there's a cliff on the route.
Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.